Reread the quote from Abrams, specifically “that he wanted the movie to focus on him significantly, which, frankly, he deserves” Abrams agreed that he deserved more time on screen, but conceded that the story itself could not accomodate this. Afterall, Bill is not a 20 something, which the part is written for.

Cameo’s suck ass. McCoy’s cameo on STNG sucked ass too. I would rather shove a stick in my brain than witness cameos in movies. I wanted to shove a stick in my brain when they cast Charlton Heston as an ape in the Planet of the Apes remake.

If I were an actor being asked to reprise a role on an upcoming movie, I’d want a bit more than 30 seconds too.