What exactly is an “augmented reality movie poster”, you ask? Good question. I haven’t a clue. But the folks at Lionsgate who are pushing the sci-fi ditty “Gamer” told us this:
As you may know, Lionsgate’s theatrical marketing team has just debuted a website featuring an augmented reality movie poster for their upcoming Gerard Butler film, GAMER. Attached (below), you’ll find what may appear to be a bizarre looking image – it’s actually an icon that can be used in conjunction with a site that Lionsgate just launched to create a 3-D image on your webcam!
Capitalizing off of augmented reality webcam technology, users will be able to print out the attached icon on a piece of paper, login to the website for GAMER, and see the exclusive movie poster on their monitor in 3-D!
Yeah, I’m still confused. But a quick trip to the Gamer site whosplayingyou.com has a nice little video that explains everything. Head on over there now and get this pic seen below on your desk. No, seriously, this is what it’s supposed to do.
Does it actually work? And what if my printer doesn’t print such sharp images ):