I already said it once when I posted those clips for Andrew Stanton’s “John Carter” (formerly “of Mars”), but whoever cut the trailers and were doing promos for the film early on needs to be fired. The first rounds of promos for the film were just so … lackluster. It’s only in the last few weeks that the movie has even started to look good to me. Apparently I wasn’t the only one disinterested in the film based on those early looks.
Deadline has an article where they cite the film’s “shockingly soft” buzz among moviegoers. Basically, most people either don’t know or don’t care to know about the movie. Which, um, is not good if you’re a movie studio that just invested $250 million to make the film. And that’s the production budget. We’re not even talking about the cost to promote this thing yet.
So what’s the bottom line?
Disney is nervous, really nervous, but trying to hold out some hope. ”We know that we have a long way to go. It’s still four weeks out, and the bulk of the media hasn’t hit yet. Our Super Bowl ad did what we intended it to do: have a pop of awareness. On Sunday we launch a full campaign with 90+% of all of our media ready to go.” Problem is, John Carter (formerly titled John Carter Of Mars) only has a two-week window before Lionsgate’s hotly anticipated The Hunger Games opens March 23rd.
Disney is still planning a gigantic worldwide day-and-date push for John Carter with all the frills no matter how dismal its prospects look. ”After all the movie has Andrew Stanton of Finding Nemo and Wall-E,” an insider explains to me.
Of course that’s not going to stop Disney from already talking sequel.
Ah, Disney, ever the optimists…